Schomp Automotive is a large dealership group that sells many vehicle brands including Honda, BMW, MINI, Mazda, Subaru, Hyundai and Mercedes-Benz. Schomp approaches the car-buying experience differently and likes to market themselves as a unique dealership group that is focused on transparency and modern technologies. I had an opportunity to make some visual updates and introduce best-practices to help Schomp echo this sentiment in their branding and design assets moving forward.
My Role + Objectives
- Updated and modernized the Schomp brandmark.
- Created a thorough set of guidelines for all the brands and programs that Schomp represents.
- Compiled guidelines into a single, sharable document.
- Create Illustrator files with each brandmark and the proper spacing